AG-UXR
UX Researcher
Description
How is success measured? Most importantly, the product is bought and the development costs are recouped, and then the product is profitable becomes profitable. But to do this, you need to know who the product is for and the target segment what their usage habits and needs are, what their language is, what they consider to be a fast, intuitive way of using the product. Users are no longer just looking for features they want to use features in a product, but also to have an experience. The many many competing products, they will choose and buy the one that they perceive to be they feel is right for them.
This is why user experience research is increasingly becoming part of product development the horizon of product development in Hungary. The most successful products are not only developed, but also research the end-user needs first, expectations.
And in agile product development, it is already standard practice that UX Researchers to assist product managers and designers, as the target groups are the most important representatives of the target groups have to comment on the prototypes and at least A company with a truly agile approach pays attention to the users' feelings and needs, and develops products that create an experience.
Outline
The User Experience Researcher, or UX Researcher, is an intensive training covers the following topics:
- What What is Design Thinking?
- A What is Design Thinking?
- Why it's important to understand user needs before starting any project product development?
- What exactly does a UX Researcher do?
- How design user research projects?
- What is qualitative and quantitative user research?
- How identify users' pain points? (Pain Point)
- What is do we base product development ideas on?
- How to is the Product Backlog created?
- Qualitative User Observation, Interview, Focus-Group Interview, Contextual testing, A/B Testing
- Quantitative Quantitative research methods:Google Docs questionnaire creation, statistical analysis Statistical methods
- With What is Information Architecture?
- How How do you use Card Sorting, Usability test, Guerilla Test tools?
- Remote Usability testing: UserTesting, UserCrowd
- Personas building, segmentation
- What What do users expect? Creating a Customer Journey / User Flow
- What Heuristic Evaluation and how to use existing digital products to create the most complete customer experience possible how can we use
- Data-driven insight: heatmap survey, Hotjar
- Research Effective presentation of results to clients