Markstrat360 simulation

The general principle of simulations is "learning by doing". An complex corporate simulation, participants, as the "leaders" of the company as the "management body" of a virtual company, and create their own decisions themselves, directly experiencing the consequences. Therefore prior basic managerial professional knowledge (sales, marketing, operations / production, finance, accounting) are essential to ensure that participants have the necessary to make timely and informed decisions. In doing so, it becomes (again) clear, that a (professional!) decision taken in one area has a direct impact on the all the other departments of the company, such as marketing, production, human resources management, and finance and controlling. The simulation is therefore for participants The simulation is designed for participants with basic management and methodological skills, to make informed decisions. And this is exactly what business simulation method is so effective: participants are exposed to a controlled and managerial curiosity in a controlled environment by about what is happening at the edge of their comfort zone!

- The simulated market and learning about firms in a a complex description that ensures both the market is known during the game, knowledge of both the market and the firm (e.g. market research, the firm's financial financial results, production, sales, marketing, etc. marketing, etc.)

- During the exercise, the task of the company's long-term strategy in a highly competitive market:

o Targeting selected consumer segments and position the product;

o Consultation with R&D department for new products design and development of new products;

o Preparing for the launch of new products, the development, maintenance or withdrawal of existing products;

o The definition of production plans for the production production department;

o Making marketing-mix decisions (pricing, advertising, etc.) for each brand;

o The size of the commercial team and the and sales priorities

o Commissioning market research studies for the to obtain (up-to-date) information for decision making.

- Based on the above, the aim of the simulated business the team maximizes its Share Price Index (SPI) in the simulated business years. The SPI takes into account a number of indicators, including the net contribution, the market share of the product, the organization's revenue the ability to grow revenue and the quality of successfully completed projects.

MEGJ. The complete simulation, including the manual, the user interface, etc. in English is available at.