New ITIL Product (Version 5) Training + Exam

ITIL Product is designed for organizations that create and manage digital products – whether as their primary business activity, as part of a broader portfolio, or in combination with product development. Digital products play a central role in how modern organizations co-create value with their customers, users, and other stakeholders. They enable new business capabilities, enhance existing ones, and provide the technological foundation for digital services.

This course builds on the official ITIL Foundation (Version 5) publication and focuses on how product management supports the lifecycle of digital products and services. It explains how the eight activities of the digital product provider value chain (discover, design, acquire, build, transition, operate, deliver, support) are interconnected in practice and how they can be applied as needed, rather than in a fixed sequence, often in parallel.

ITIL Product focuses on practical application. It provides role-specific insights that can be immediately applied across product development, service delivery, operations, and improvement. Above all, it emphasizes that effective product management is the result of collaboration: connected thinking, clear responsibilities, and continual improvement across product suppliers, service providers, partners, and consumers.

• Modern digital organizations and professionals who create, deliver, operate, and continually improve digital products and services in complex environments.
• Professionals working at a strategic level (e.g. identifying product needs) or an operational level (implementation and operations) who want to align these activities within a unified lifecycle.
• ITSM and IT leaders who want to understand how development, operations, and service delivery come together in an integrated, value-creating operating model.
• Professionals working in product and digital delivery roles, such as product owners, product managers, platform leads, and business analysts.
• Professionals working in architecture and design roles, such as enterprise architects, solution designers, and product designers.
• Software and application development teams, including developers, engineers, DevOps professionals, and site reliability engineers.
• Professionals working in service management and delivery, such as service owners, support managers, process owners, and incident, problem, and change management specialists.
• Business leaders and decision-makers who want to understand how digital products create value and what operating model is required to manage them successfully.
• Organizations and professionals working in Agile, DevOps, or Lean environments who want to complement these approaches with a comprehensive, end-to-end management perspective.
• Professionals who wish to take the official exam and progress within the ITIL certification scheme in the field of digital product and service management.

The course provides a comprehensive overview of the modern approach to digital product and service management and covers the following key topics:

• Understanding the role and operation of digital products and their relationship with business value creation and digital services.
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• A comprehensive overview of the digital product and service lifecycle based on the ITIL model, covering the discover, design, acquire, build, transition, operate, deliver, and support activities.
• Understanding the purpose, operation, and practical implementation of each lifecycle activity, including the related ITIL practices and their roles.
• Recognizing and applying the appropriate balance between product- and service-oriented approaches in different situations.
• Aligning the design, development, deployment, and operation of digital products across the entire value chain.
• Understanding the role of service delivery, support, and incident management in maintaining user experience and trust.
• Understanding the role of continual feedback and improvement in the long-term success of products and services.
• Exploring operating models and organizational approaches that support effective and scalable product management.
• Understanding the relationship between the ITIL Product and ITIL Service approaches and how they can be applied together to enable end-to-end value creation.
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The ITIL® Product course is one of the advanced modules within the ITIL v5 certification scheme. Therefore, participation in the course and taking the exam require an ITIL® Foundation-level certification (ITIL® 4 or ITIL® 5). ITIL Foundation is the only mandatory entry point for all Core modules, including ITIL Product, providing the essential knowledge required to progress.

The course builds on the fundamental concepts and principles of ITIL, so participants are expected to have a basic understanding of service management and value creation. Building on these foundations, ITIL Product introduces an advanced approach to digital product and service management.

The ITIL Product module is a mandatory component of the ITIL Managing Professional designation, making it particularly relevant for professionals who aim to achieve this certification.

The course can also be completed as a standalone module; however, it provides the greatest value when taken as part of the complete ITIL certification pathway.

From a practical perspective, participants are recommended to have experience in IT, digital product development, service management, or operations, as the course specifically focuses on aligning and improving these areas.