Sales funds

Sales Fundamentals Training is a business skills training course with the overall aim of strengthening an effective, proactive sales approach, increasing professional commitment, maintaining motivation, by shaping the overall sales mindset and attitude, and learning the basic techniques for effective sales meetings.

By the end of the training, participants will have learned how to handle different types of partners and will be able to apply a variety of well-established communication panels and basic sales strategies. The training covers the entire process of basic sales situations (pre-sales, sales, after-sales) and prepares participants to map their own sales chain and to effectively apply the tools at their disposal to support the sales process.

It goes beyond other training courses available on the training market in that it highlights the importance of coordinated cooperation between the various support areas (branding, marketing, administration, customer service, after-sales, etc.) along the entire sales chain and the emotional decision mechanisms that influence customer willingness and motivation. In other words, it aims not only to convey the communication panels and basic negotiation techniques to be used in sales situations, but also to reinforce the whole value chain approach.

Regardless of the industry context, the training is recommended for all salespeople and professionals whose main task is to support the sales process - including the preparation or closing of the sales process, follow-up, as well as for sales or salespeople who want to conduct sales meetings and negotiations in Hungarian or in a foreign language, online or in person.

We are primarily interested in people with little experience in conducting sales meetings effectively, but it can also provide more experienced salespeople or sales managers with a wealth of new professional knowledge and support in maintaining motivation and developing a complete value chain approach.

• For individuals and sales teams who have problems "selling" their product or service.
• Those who do not understand why their sales volume is declining or stagnating.
• Those who want to understand the motivations and needs of their customers and clients.
• Who would like to learn the basic techniques of questioning and profitable selling that are essential for proactive selling.
• Who wants to develop effective, target-oriented messages.
• Anyone who needs to know how to build an argument around their products.

By the end of the training, participants will be able to approach their own sales work with a knowledgeable, confident and practical approach, regardless of the context of their industry. They will be prepared to prepare for sales meetings, negotiate effectively, and close and follow up the sales process.

The sales process

• Customer experience trends and consumer needs
• The sales process divided into 3 parts (Pre-Sales, Sales, After-sales)
• Sales support tools and areas, the importance of teamwork!
• The full value chain approach in sales

The salesperson

• Who is a good Sales person? The basic sales skills
• Shaping your "Sales Attitude" - who to and what to align it with?
• Impression building and influencing
• Appearance, action and the non-verbal toolbox
• The role of intrinsic motivation in selling

Sales strategies

• Proactive and reactive selling
• Expert advice as the basis for consultative selling
• WHAT, WHEN, HOW and WHY to sell?
• Process thinking, sales channels and alternatives

Basic customer types and how to convince them

• Tools for partnering and partnership building
• Understanding and identifying customer preferences
• Willingness to buy (who, what, when, why, how?)
• Basic rules for effective customer management

The sales meeting

• Influence - influencers, behavioural psychology
• Opening up, making contacts
• Needs assessment, questioning techniques
• Basic negotiation techniques in sales
• Benefits,
• Two-brain sales
• Dealing with complaints, objections, complaints
• Customer signals in sales

Closing, contracting, follow-up

• Closing the sales process: types of agreements
• Contracting as an additional sales opportunity
• Upselling
• The basic after-sales processes
• Relationship management and proactive customer management
• Complaints and problem handling and as a sales opportunity

After the sales basics training, the "shadow coaching" offers the opportunity to further develop the skills learned during the training on an individual level, during which the professional coach observes the participant in several concrete sales and negotiation situations, after which the participant receives personalised feedback, reinforcement and concrete, practical advice on how to improve his/her mistakes and how to deal with difficult situations.

After the sales basics training, and after a minimum of one year of practical experience, we recommend one of our advanced sales training courses to support level maintenance and professional development:

• Advanced Sales
• Sales negotiation techniques
• Telesales and cold calling training
• Self-Branding - building your brand