New Digital Product Management - Vision, Strategy and Metrics

The course is based on participants who have already mastered the basics of Product management, as the course will help you to move in this direction. It introduces advanced skills and methods that successful product managers use every day in their work. Starting with how to implement vision and strategy, how to better understand and use data. This is demonstrated through a series of real-life examples.

The first block of the course takes participants through two highly successful parts of product management: vision and strategy. We will show the significant differences in thinking and practice behind these two concepts and how they can be applied to the development of specific products.

The training will show how a well thought-out vision framework can help to set a company or product in the right direction. Using OKRs, we will translate this into more tangible goals for the next 3-6-12 months and help you track and build agile roadmaps based on them.

The second block will give an introduction into the depth of the different metrics: it will guide the participant through, among other things, what data is worth measuring and how to better understand the data that is being monitored. The aim is to use the data to support the business strategy of the product, but we also leave some room for intuition. Different data analysis and testing techniques are presented, as well as how to detect different anomalies in them. The block brings more complex practical examples from three different industries - e-commerce, mobile apps and marketplaces.

By the end of the course, we will have built up a substantial toolkit to help participants make better and more profitable decisions in their work as product managers.

• For team leaders, project managers or IT project sponsors
• Company managers, project managers who buy IT development or services from agile companies
• Senior developers, operations or line managers working closely with IT software development teams
• Product manager or internal customer working closely with IT software development team
• IT software project managers and IT project portfolio managers
• Managers who will be working with an agile IT development team

Product management basics

• What is the difference between vision and strategy?
• Product development roles and hierarchy
• How to formulate a good vision?
• Some real world examples of good and bad visions
• How to communicate your vision to other stakeholders?
• Product strategy primer
• Examples of good strategic steps
• What is OKR and how does it help us to create a strategy?
• Writing a roadmap
• Writing an agile roadmap, vision and OKR strategy in one

Product management metrics

• What do we mean by metrics? Where do they come from?
• How do you choose the right metrics for your product strategy?
• Leading and lagging metrics
• Cohort analysis
• T-testing
• When to use data and when to use your intuition

Metrics examples by industry

• E-commerce
• Mobile applications
• Media applications
• Marketplace applications

To successfully and efficiently complete the course, you need to have a basic knowledge of technology and business. Product managers with intermediate experience are recommended to complete our Digital Product Management - Market Research and Persona Creation training prior to the course .