New Digital Product Management - Leadership and Communication

Two skills are also required in the day-to-day work of Product management: communication and leadership. This course for experienced professionals will guide participants in this direction. It will guide you step-by-step with detailed advice and practical examples of how to do it.

The course is divided into three main parts, each offering expert guidance and concrete examples.

The first block focuses on communication strategies. We will help the participant how to convincingly demonstrate the product concept when presenting in public. Spoiler: tell a story that captures the audience's attention. We will also help them in situations where they need to talk face-to-face with their colleagues, explaining the visioned product in detail.

The second block of the course will help you become a better leader. Whether it's how to cope with steering subordinates, partners and stakeholders in the right direction or how to become more visible within the organisation.

Last but not least, in the third block, we give you advice on how to lead people.

By the end of the course, participants will have a clear picture of how to become an even better leader and will know how to apply these tips well in practice. By completing the course, participants will be confident and well-informed when facing assignments, positions and projects that require even more responsibility.

• For team leaders, project managers or IT project sponsors
• Company managers, project managers who buy IT development or services from agile companies
• Senior developers, operations or line managers working closely with IT software development teams
• Product manager or internal customer working closely with IT software development team
• IT software project managers and IT project portfolio managers
• Managers who will be working with an agile IT development team

Communication for product managers

• Introduction to communication
• How do you summarise your results? What are the aspects you should not miss?
• How to write excellent summary documents? Professional tips
• How to present? Research, planning and design
• How to tell a story?
• How to speak in public?
• Interpersonal communication, body language
• Personality types

Leadership for product managers

• Introduction to leadership
• How to make an impact when you are not the boss of anyone on the team?
• Leadership communication and its nuances
• How to make your work visible?
• How to lead your team better?

People management

• Why is it challenging to lead other product managers?
• How to lead them anyway?
• How to hold the right 1-on-1 meetings?
• Collaborating with stakeholders

To successfully and efficiently complete the course, you need to have a basic knowledge of technology and business. Product managers with intermediate experience are recommended to complete our Digital Product Management - Market Research and Persona Creation training prior to the course .